The Best Geo Grid Local Ranking Tools Compared
Geo Grid Local Ranking Tool Comparison: Explore alternatives to Local Falcon, Local Viking, Places Scout, Semrush, and LeadSnap
Welcome to LeadSnap’s guide to geo grid local ranking tools, where we’ll delve into the intricacies of top tools and compare them to Local Falcon, Local Viking, Semrush, and Places Scout alternatives.
While we won’t cover every tool available, such as GeoMapy, Surfer Local, and BrightLocal. Our focus is on identifying tools that provide the best value. If you’re uncertain about which local map rank tracker or geogrid tool to choose, this guide is your ultimate resource.
What Exactly Does a ‘Geo Grid’ Ranking Tool Entail?
Before we delve into this topic, let’s take a moment to provide a clear definition of a ‘geo grid ranking tool.’ It’s important to note that ‘geo grid’ isn’t a universally recognized term for these tools; they go by various names like search grids and local map rank trackers. However, for the sake of this guide, we’ll refer to them as ‘geo grids.’
So, what exactly is a geo grid ranking tool? It’s a tool designed to display a business’s rankings for specific local searches within a defined geographical area, often referred to as the ‘geo grid.’

Geo grid ranking tools come with various functions, features, and pricing plans (as we’ll explore below). However, the common thread among them is the representation of local Google rankings using colored pins on a map. This grid essentially forms a ‘heatmap’ around the business, offering insights into its dominance in the local area for preferred keywords.
What Are The Compelling Reasons For Utilizing A Geo Grid Ranking Tool?
Geo grid local ranking tools have gained prominence in recent years, largely driven by Google’s approach to listing businesses, specifically their Google My Business profiles, for local-intent search terms.
But what exactly are local-intent search terms? These are search queries where users explicitly indicate their desire for a local search by including elements like the city name or ‘near me’ in their search terms. Additionally, Google may interpret a search as having an implicit local intent, especially when it detects the user’s device location. Common examples of local-intent search terms include searches for ‘best restaurants’ or ‘plumbers.’
The results of local-intent searches can vary based on the geographical location of the searcher. For instance, someone conducting a ‘restaurant’ search in the heart of a city is likely to see different results compared to someone on the outskirts. This emphasis on proximity underscores the importance of location in such searches.
In practical terms, traditional rank trackers that monitor a business’s ranking performance from a single location fall short in providing a comprehensive view of performance. A business is more likely to rank favorably in a local search right at its doorstep than a block or two away. This is where geo-grid ranking tools come into play, offering insights that allow for a holistic understanding of geogrid local ranking performance across a specified area.
What To Seek In A Geo Grid Ranking Tool
As highlighted earlier, geo-grid ranking tools offer a range of features and considerations to ponder. While it’s essential to align your choice with your specific objectives, here are some key aspects to be mindful of:
1. Cost Efficiency:
- Geo-grid ranking tools typically operate on a credit-based system, where each credit corresponds to a search result or a point on the grid.
- Evaluating your needs, such as the number of keywords and locations you intend to monitor regularly, can help you estimate the required credits.
- Keep an eye out for tools that offer competitive pricing, particularly if you plan to track local search results extensively.
2. Varied Grid Sizes:
- Different businesses have distinct geographic scopes, and their grid requirements may vary accordingly.
- Look for tools that provide multiple grid sizes (e.g., 3×3, 5×5, 7×7) to accommodate diverse business types and geographical extents.
- Having access to various grid points and flexible grid size adjustments empowers you to uncover insights that may elude your competitors.
3. Competitor Ranking Insights:
- The best geo-grid ranking tools go beyond displaying rankings as numerical values on a grid; they furnish insights into which competitors outperform you and why.
- These insights encompass crucial ranking factors like review counts, backlinks, Domain Authority, citations, and more.
- Armed with this information, you can identify areas for enhancement and refine your local search visibility strategy effectively.
4. Historical Tracking:
- SEO performance is dynamic, subject to external influences like algorithm updates and proactive tactics.
- Therefore, it’s vital to have clear and accessible historical tracking, allowing you to showcase improvements to stakeholders and clients.
- A timeline view not only highlights the impact of your SEO strategies but also serves as an early warning system for areas needing attention.
5. Multi-Keyword Tracking per Location:
- Whether managing multiple client locations or tracking various keywords for your own business, the ability to track multiple keywords per location is invaluable.
- While the cost structure typically remains unchanged, this feature enhances usability and facilitates seamless switching between grids for different keywords on a single page.
6. SERP Screenshots:
- Clients often require evidence of local SEO performance, especially given the dynamic nature of search results.
- Look for tools that offer SERP screenshots captured at the time of ranking data collection.
- These screenshots provide verification of report accuracy, a valuable asset when demonstrating results to clients or conducting internal assessments.
7. Free Trial Availability:
- Many platforms offer free trials or limited-time access to their tool suites.
- Prioritize tools that provide such opportunities, as firsthand experience allows you to evaluate functionality, fit within your workflow, and make informed decisions without financial commitment.
Opting for a geo-grid ranking tool equipped with these features can significantly enhance your local SEO efforts and reporting capabilities.
Comparing Leading Geo Grid Ranking Tools
In this comprehensive examination, we delve into the intricate details of some of the most widely adopted geo grid rank tracking tools available today, encompassing both established and emerging options. When feasible, we present comprehensive insights into the packages and pricing structures to facilitate straightforward comparisons.
Challenges In Third-Party Reviews
While conducting this analysis, one notable challenge emerged in the quest for unbiased assessments: the scarcity of dependable third-party reviews for these tools. Many review platforms for Software as a Service (SaaS) solutions tend to focus on the broader platform rather than individual tool components. Surprisingly, some platforms also lack substantial third-party reviews altogether. As a result, we encourage active participation from users like you to contribute reviews and insights, bolstering the collective knowledge of the local SEO community.
LeadSnap CRM Plans
Starter
- Unlimited Client System Access
- 1 Company
- 10 GMB Locations
- 50 GMB Heat Map Searches
- $99 PER MONTH
- Start For Free
Pro
- Unlimited Client System Access
- 10 companies
- 50 GMB Locations
- 100 GMB Heat Map Searches
- Additional Company $9.90/mo.
- Additional GMB $3.00/mo.
- $199 PER MONTH
- Start For Free
Agency
- Unlimited Client System Access
- 50 companies
- 100 GMB Locations
- 150 Heat Map Searches
- Additional Company $4.00/mo.
- Additional GMB $2.00/mo.
- $299 PER MONTH

Local Falcon
Overview: Local Falcon pioneered local ranking tracking across a grid in 2018. This tool, which you can find at Local Falcon, has evolved as a Google My Business management tool. It continually updates its functionality and pricing to stay competitive in a growing market.
Notable Features Of Local Falcon:
- White-label reports
- Competition ranking factors tracking
- Animated trending view
- Customizable grid point locations
- Share of Local Voice (proprietary metric)
- Tracking for multiple keywords per location
- Export to CSV
- Suitable for service-area businesses
- Integration with Google Looker Studio and Zapier
Grid Sizes Available: Local Falcon offers seven grid sizes:
- 3×3
- 5×5
- 7×7
- 9×9
- 11×11
- 13×13
- 15×15
Pricing: Local Falcon operates on a credits system and offers four pricing packages:
- Starter: $25 per month for 7,500 credits ($0.0034 per credit)
- Basic: $50 per month for 15,000 credits ($0.0034 per credit)
- Pro: $100 per month for 31,000 credits ($0.0032 per credit)
- Premium: $200 per month for 63,000 credits ($0.0032 per credit)
Free Trial: Local Falcon provides a one-time free trial with 100 credits, equivalent to running a single 3×3 scan daily for 11 days. This offer is available to new accounts.
Third-party Reviews: Third-party reviews for Local Falcon are limited, but here are some insights:
- G2: 4.5/5 (3 reviews)
- Capterra: (0 reviews)
- TrustRadius: (0 reviews)
For more reviews, you may explore dbaPlatform’s overall reviews.
Local Viking’s ‘GMB GeoGrid’ Tagline: “View Your GMB Rankings Differently”
Overview: Local Viking primarily focuses on managing Google My Business listings. The GMB GeoGrid, available at Local Viking, is a feature within the platform. It also offers services such as review management and white-label reporting, and it continues to grow. Please note that due to changes in Google’s API access, Local Viking now requires users to integrate their own GMB API.
Notable Features of Local Viking’s GMB GeoGrid:
- Export to CSV and animated GIF
- White-label reports (Pro, Agency, and Enterprise plans only)
- GeoGrid widget for lead generation (Pro, Agency, and Enterprise plans only)
- SERP screenshots
- Competitor ranking tracking
- Access to the Local Viking platform, including other local SEO tools
Grid Sizes Available: Local Viking’s GMB GeoGrid offers five grid sizes:
- 3×3
- 5×5
- 7×7
- 9×9
- 13×13
Pricing: Local Viking operates on a credit system and offers multiple pricing packages. Here are the details for the Single plan:
- Single: $20 per month for 7,500 credits ($0.0027 per credit)
- Starter, Pro, Agency, and Enterprise plans are also available, with additional charges for GMB listings.
Free Trial: Local Viking does not offer a free trial, but it provides a 100% money-back guarantee.
Third-party Reviews: Third-party reviews for Local Viking are currently unavailable. However, the company collects customer feedback from Facebook on its website.
Places Scout’s ‘Geo-Matrix Ranking Reports’
Overview: Founded in California, USA, in 2011, Places Scout has developed a range of local search tools, including audit, rank tracking, and competitor analysis reports. Their Geo-Matrix Ranking Report, launched in May 2020, offers several features, with a notable focus on a fully customizable animated GIF export function, widely used by local search experts to illustrate performance changes effectively.
Notable Features of Places Scout’s Geo-Matrix Ranking Reports:
- White-label reporting (PDF only)
- Access to the Places Scout platform, with other local SEO tools
- Customizable grid point locations
- Export performance over time to animated GIFs
- Competition ranking factors tracking
- Suitable for service-area businesses
- Tracking for multiple keywords per location
- Export to CSV
- SERP Screenshots
Grid Sizes Available: Places Scout’s Geo-Matrix Ranking Reports offer six standard grid sizes:
- 3×3
- 5×5
- 7×7
- 9×9
- 11×11
- 13×13 Custom grid sizes are also available.
Pricing: While specific pricing information isn’t listed on the Places Scout website due to tailored packages, the founder mentioned that the average price ranges from “$1.00 – $5.00 per location, per month,” depending on grid size and the number of tracked keywords.
Free Trial: Places Scout does not offer a free trial.
Third-party Reviews: There are limited third-party reviews for Places Scout. One review on G2 rates it at 4.5/5.
BrightLocal’s ‘Local Search Grid’
Overview: BrightLocal focuses on helping users improve local SEO, offering tools for rank tracking, review management, and more. Their geo geogrid local ranking tracker tool, Local Search Grid, was introduced in early 2021. A standout feature is the ability to scan the local area for competitors and understand the reasons behind their higher rankings, providing valuable insights for improving search visibility.
Notable Features of Local Search Grid:
- White-label reports (on Multi Business and SEO Pro plans)
- Competition ranking factors tracking
- Competitor location comparison
- Average Map Rank: proprietary metric
- SERP screenshots
- Tracking for multiple keywords per location
- Suitable for service-area businesses
- Flagging competitor GMB listing spam to Google
- Access to the BrightLocal platform, including other local SEO tools
Grid Sizes Available: Local Search Grid offers five grid sizes:
- 3×3
- 5×5
- 7×7
- 11×11
- 15×15
Pricing: BrightLocal uses a credit system for payment and recommends purchasing affordable recurring add-ons based on expected usage. Pricing varies based on the plan:
- Add-ons: $0.0034 per credit
- Single Business Plan: $35 per month
- Multi Business Plan: $60 per month
- SEO Pro Plan: $90 per month
Free Trial: BrightLocal offers a 14-day free trial that includes access to Local Search Grid, depending on the plan.
Third-party Reviews: BrightLocal has received positive third-party reviews, with ratings on G2 (4.5/5), Capterra (4.8/5), Trustpilot (4.8/5), and TrustRadius (9.4/10). However, specific review pages for Local Search Grid are not available.
Semrush’s ‘Listings Management Heatmap’ Tagline: N/A
Overview: Semrush, a well-known SEO tool, has integrated local business features into its platform. Their Listings Management tool now includes a Premium version with geogrid rank tracking capabilities. While it offers a straightforward approach compared to other tools, it serves as a part of the Semrush platform.
Notable Features of Semrush’s Listings Management Heatmap:
- Access to the Semrush platform, with other SEO tools
- Tracking for multiple keywords per location
- Comparing performance over time via snapshots
Grid Sizes Available: Semrush’s Listings Management Heatmap offers three grid sizes:
- 3×3
- 5×5
- 7×7
Pricing: This feature is part of a Premium upgrade to Semrush’s Listing Management tool, which must be purchased alongside a standard Semrush plan. Pricing varies based on the plan:
- Pro: $112 per month
- Guru: $230 per month
- Business: $450 per month
Free Trial: Semrush offers a seven-day free trial for its platform.
Third-party Reviews: Semrush has received positive third-party reviews, with high ratings on G2, Capterra, Trustpilot, and TrustRadius. However, specific review pages for Listings Management Heatmap as an individual tool are not available.
Conclusion
As you’ve observed, there are numerous factors to contemplate when selecting the ideal geo grid tool, platform, and pricing plan that align with your requirements. I trust that I’ve presented an overview of what the most prominent options available can provide.
I’ve endeavored to maintain impartiality in this assessment, even though I represent one of the tools mentioned above. Our primary goal is to furnish the most valuable and current information.
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