GMB Heat Maps show Geolocation rankings for Google My Business listings. This tool is a GAME CHANGER in understanding where you are actually ranking and what areas need more attention. What these maps show is that this particular GMB is ranking 1, 2, or 3 in a very limited area of the map. This is crucial because only GMBs in positions 1, 2, or 3 appear in the “Map Pack” when someone searches for the chosen keywords in the areas surrounding the GMB. The max ranking show is 20, so this GMB is ranking 20th or lower in all of the red area and 1, 2, or 3 in the green areas. The yellow and orange areas show the locations that need more attention and the locations ranking 4, 5, or 6 are where the most return on effort will come from in expanding the heat map ranking.